About Licensed, Now What?

Licensed, Now What? exists for the moment after you pass your boards: you’re qualified to practice, but building a business can still feel unfamiliar.

The guide draws on 25 years of experience as an esthetician, master esthetician, trainer, manager, business owner, consultant, instructor, and program director.

Our PDF playbook, Licensed, Now What?, breaks the journey into six phases: foundation, setup, first clients, visibility, retention, and full book. Checklists and checkpoints help you focus on the next practical step rather than trying to do everything at once.

It’s guidance for building sustainable habits—not a promise of overnight success or guaranteed income.